A New Beginning

I've been asked what I think about the upcoming redesign of the historic American Girl books and dolls: Beforever.

To be honest, I'm stumped.

I mean, why? Why mess with a good thing?

The photos I've seen of my doppelgänger are Pleasant and I imagine she'll be good Company, but, why?

It looks like the six book sets are being condensed into three book sets, and the reader can participate in the stories themselves, but, why?

Inquiring minds want to know.